Introduction
This guide is a starting point for finding resources related to public relations. This guide will help you find books, videos, articles and websites about public relations.
Call Number Ranges
When looking in the Library's print collection, use these call number ranges to browse the General Collection and the Reference Collection.
| HD 59-HD 59.6 | Public Relations. Industrial Publicity |
| HM 1201- HM 1226 | Communication. Public Relations. Publicity. Propaganda |
| KF 2750 | Mass Media Law |
| P 87-96 | Communication. Mass Media |
Helpful PR books in the Library
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Brilliant PR by Call Number: General HM1221 .B88 2011Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. -
Ethics in Public Relations by Call Number: General HD59 .P3548 2016The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. -
Mixed Media by Call Number: General P94 .B53 2018Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. -
The PR Styleguide by Call Number: General HM1221 .D54 2007A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. -
Social Media and Public Relations by Call Number: General HM742 .B74 2012In this concise, action-oriented book, industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows professionals how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialised customers. -
Social Media for Strategic Communication by Call Number: General HM742 .F739 2022Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns.
