This page has resources to get you started on researching merchandising topics, such as industry trends, target market demographics, and more.
Log into resources using your COD network ID and password.
Mintel is the world’s leading market intelligence agency. Use this resource to find analysis of consumers, markets, new products, and competitive landscapes in local and global economies. Includes full datasets as well as analysis and reports. An excellent resource for gathering information for a business plan. This resource is only available to COD students, faculty, and staff.
WGSN is an online news, information and fashion images database for the fashion and style industries. Coverage on fashion trends, forecasting, design, company profiles, and news items on e-commerce, finance, advertising, and marketing. Sign in with your COD email to access this resource.
NOTE: WGSN Insights and Interiors are no longer available.Mintel is the world’s leading market intelligence agency. Use this resource to find analysis of consumers, markets, new products, and competitive landscapes in local and global economies. Includes full datasets as well as analysis and reports. An excellent resource for gathering information for a business plan. This resource is only available to COD students, faculty, and staff.
OverDrive is a growing collection of popular eBooks, eAudio and magazines available for download. Users may checkout materials for up to three weeks and place holds on eBooks and eAudio currently in use. Available in browser and on the Libby app.
COD Students, Faculty, and Staff sign in with their school email. District Residents sign in with their library card number and pin. Learn about The Libby App by OverDrive here.
The New York Times Digital Edition provides access to breaking news, podcasts, newsletters, and articles from the daily print edition. Additional features include NYTs Cooking, Wirecuttter, Audio, and limited games. Download the NYTs News, Cooking, or Audio apps for faster access to the content you want most. NYTs Audio only on iOS.
Create an account with your COD email to access this resource.
IBISWorld’s industry research includes industry performance, forecasts, products, services, competitive landscape, major companies, operating conditions, and more. All charts within a report can be exported to Excel and all graphs can be copied and pasted into any Word report.
Statista provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, opinion research institutions, trade publications, scientific journals, and government agencies. Charts can be downloaded or embedded for assignment purposes.
Mergent Intellect is a flexible web-based application that offers access to business data, industry news, facts and figures, executive contact information, and industry profiles for private and public U.S. and international companies.
Reference Solutions is a database consisting of United States and Canadian company information searchable by name, executive title, business type, sales volume, year established, address, location, industry, white page directory listings, and more. It allows 500 prints or downloads per session.
Business Source Complete includes full-text, non-journal content such as financial data, monographs, major reference works, conference proceedings, case studies, company profiles, SWOT analyses, as well as industry, market, investment, and county reports. It covers all disciplines in business, including marketing, management, MIS, POM, accounting, finance, and economics.
A to Z International Business is a directory and marketing database that includes 30 million businesses and 220 million residents. It is ideal for sales leads, mailing lists, market research, and job searches. Also included are cultural facts intended for researchers, educators, travelers, logistics, and international trade professionals.