This page has resources to get you started on researching merchandising topics, such as industry trends, target market demographics, and more.
Log into resources using your COD network ID and password.
Statista provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, opinion research institutions, trade publications, scientific journals, and government agencies. Charts can be downloaded or embedded for assignment purposes.
Mintel is the world’s leading market intelligence agency. Use this resource to find analysis of consumers, markets, new products, and competitive landscapes in local and global economies. Includes full datasets as well as analysis and reports. An excellent resource for gathering information for a business plan. Accept the terms of service to access.
IBISWorld’s industry research includes industry performance, forecasts, products, services, competitive landscape, major companies, operating conditions, and more. All charts within a report can be exported to Excel and all graphs can be copied and pasted into any Word report.
WGSN is a market intelligence tool. It examines current and future trends in a variety of design and creative industries including fashion and interior design. This rich resource includes trend forecasting reports, trade show reports, examinations of consumer behaviors, merchandising advice, and much more. Sign in with your COD email to access this resource.
Mintel is the world’s leading market intelligence agency. Use this resource to find analysis of consumers, markets, new products, and competitive landscapes in local and global economies. Includes full datasets as well as analysis and reports. An excellent resource for gathering information for a business plan. Accept the terms of service to access.
OverDrive is a growing collection of popular eBooks, eAudio and magazines available for download. Users may checkout materials for up to three weeks and place holds on eBooks and eAudio currently in use. Available in browser and on the Libby app.
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Learn about The Libby App by OverDrive here.
Reference Solutions is a database consisting of United States and Canadian company information searchable by name, executive title, business type, sales volume, year established, address, location, industry, white page directory listings, and more. It allows 500 prints or downloads per session.
Business Source Complete includes full-text, non-journal content such as financial data, monographs, major reference works, conference proceedings, case studies, company profiles, SWOT analyses, as well as industry, market, investment, and county reports. It covers all disciplines in business, including marketing, management, MIS, POM, accounting, finance, and economics.
Mergent Intellect is a flexible web-based application that offers access to business data, industry news, facts and figures, executive contact information, and industry profiles for private and public U.S. and international companies.
Gale Business: Entrepreneurship covers all major areas of starting and operating a business: financing, management, marketing, human resources, franchising, accounting, taxes, and more. Some notable resources include broad overviews of business topics and example business plans from actual businesses.
LinkedIn Learning is a large, high-quality collection of online video classes and tutorials created by accomplished professional and industry experts covering a broad range of technology, business, and creativity topics. LIL is a great resource for developing skills in Microsoft Office, Adobe Creative Suite, educational technology, multimedia design, coding, business, and a wide range of other topics.
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